Social Media Lipstick Innovation

The make-up category is booming. In many markets color cosmetics is seeing better growth than skincare and fragrance. In the US and the UK, for example, prestige make-up sales were up by 13% in 2015, according to market-research company The NPD Group. Even in Europe, where the market is tough, the category has reported solid growth, with prestige color sales up 4.4% in Germany and 8% in Spain last year.

Lipstick is responsible for much of the category’s growth, with a…

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Updated December 2022

by Richard McKeon