The nailcare market may not be reporting the high growth rates that it saw just five years ago, but it is still a segment that is witnessing strong innovation. Sources say that the nail polish market has experienced a 10% decline per year since 2013. This is partly due to the cyclical nature of the category, but also because consumers have turned to longer-lasting nail products, such as nail gels.
What is Beauty Business Journal?
Ideas. Frameworks. Community.
Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.
We help beauty industry marketers save time on research and share ideas on how to increase revenue.
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When you join Beauty Business Journal, you get instant access to the following:
- Beauty Business Journal Community: This is a place to connect with other Beauty Business Journal members, ask questions, and get valuable input and feedback from peers.
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We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you arenât already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
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Updated December 2022