Is Gen-Z’s Favorite App TikTok The Next Big Opportunity For Beauty Brands?

7 Min Read |

Since it’s 2016 launch, TikTok has become the lip-sync and talent app. Created by Chinese tech firm Bytedance, it acquired an earlier lip-sync app, Musical.ly, which aided its rapid growth in popularity among Gen Z users. And it has begun to pull big name beauty brands away from their more conventional social media marketing — because it offers…

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Updated August 2020

by Richard McKeon