Is Gen-Z’s Favorite App TikTok The Next Big Opportunity For Beauty Brands?

7 Min Read |

Since it’s 2016 launch, TikTok has become the lip-sync and talent app. Created by Chinese tech firm Bytedance, it acquired an earlier lip-sync app, Musical.ly, which aided its rapid growth in popularity among Gen Z users. And it has begun to pull big name beauty brands away from their more conventional social media marketing — because it offers…

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Today’s business owners, CEO’s, directors and commercial teams have only 1% of their week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.

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We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.

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Updated July 2021

by Richard McKeon