3 Min Read |
The BB cream was popular in South Korea long before it hit the western cosmetics world by storm in 2012. The same can be said for cushion compacts and sheet masks which quickly followed and pretty soon, K-beauty trends, aka products and trends that originate in South Korea, were revolutionising the global skincare and cosmetics market.
A proliferation of new products, research and innovations inspired by K-beauty trends are now…
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Updated July 2021