Beautyworld Middle East

4 Min Read |

Now in its 24th edition, Beautyworld Middle East 2019 has established itself as the lead beauty-focused trade show in the region. We speak to show director Elaine O’Connell who tells us about new developments for this year and how visitors and exhibitors can maximise their time at the show.

What Makes Dubai A Good Location To Host Beautyworld Middle East?

Dubai is situated at the heart of a vibrant marketplace powered by a number of growing economies in the wider Middle East, Central and South Asia and Africa regions that are all in relative close proximity.

With enviable transport and logistics infrastructure in place, Dubai, has grown into an international hub of trade, commerce and MICE that serves the wider region. The Emirate’s growing stature as a business and leisure destination means that all the major hospitality chains are present here as well as an impressive array of dining and entertainment options.

In addition to all this, Dubai, and the UAE’s long and glorious trading heritage and multi-cultural population makes it the ideal place to conduct business and hold international meetings and events such as Beautyworld Middle East.

Who Should Attend This Year’s Edition Of Beautyworld Middle East And Why?

The visitor profile for Beautyworld Middle East is vast, from distributors, retailers, wholesalers, importers and exporters, to beauty consultants, cosmetologists, hair and makeup professionals.

There is no other trade fair in the wider region that delivers such a wide range of beauty products, personal care, and fragrances from across the globe. At the same time, it’s an educational focal point shining the spotlight on the latest trends and innovations that are moving the needle for the beauty profession on an international scale.

Have You Seen Growth In Any Specific Industry Sector Over The Past Year?

We see the niche fragrance industry continue to grow in popularity in the Middle East, as consumers look to find their unique fragrance that has its own story and comes with distinguished packaging and ingredients that sets it apart from mass-produced fragrances.

This will be underlined again by Quintessence at Beautyworld Middle East 2019, which returns for its fourth year and will display more than 20 hand-picked niche perfumes from around the world. Natural and organic products and men’s grooming are other sectors that also seem to be on an upward trend.

Tell Us About The Business Matchmaking Programme?

Our free Business Matchmaking Programme is really a game changer for visitors and exhibitors who want to make the most of their limited time throughout the three days of Beauty­ world Middle East. It’s also very easy to use.

Pre-registered visitors to the show simply register on our website for the Business Matchmaking Programme service. They then can search for and request to arrange meetings with their preferred exhibitors at an agreed time during the show.

Are There Any New Additions To The Show For The 2019 Edition?

The biggest new addition to Beautyworld Middle East 2019 – and something we’re very excited about this year – is Front Row. This is a visionary new show highlight that captures the spirit of Beautyworld Middle East with style and panache, and will put beauty professionals right in the midst of the latest new developments in the industry. We have some of the biggest artists, influencers, and beauty entrepreneurs on-board for this live, interactive, and educational showpiece event.

Other new features this year include Ready to Beauty, a showcase of beauty brands that cater specifically to the wants and needs of a multicultural audience; and the three-day Beauty Business Conference will cover pertinent topics such as women entrepreneurship in the beauty business and sustainable packaging of beauty products.

What Sets Beautyworld Middle East Apart From Other Shows?

Beautyworld Middle East is now in its 24th edition, and with every passing year, it continues to evolve as the regional focal point of the beauty industry. It’s an all-encompassing trade platform that provides a broad spectrum of products and services, and I cannot remember a year that’s gone by where we haven’t brought something new to the show. This is our way of demonstrating that, while its one of the world’s premier beauty and wellness exhibitions, Beautyworld Middle East never stops moving, and will always uncover all layers of beauty.

by Richard McKeon