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5 Min Read | Nail care products are experiencing a spike as consumers on lockdown look to maintain their nails and boost their mood. As customers turn to DIY beauty, the nail care category is seeing a sales lift after…
Continue reading5 Min Read | When it comes to hearing a brand’s success story, being in the business for over thirty years will bring with it it’s fair share of roller coaster tales of changing market conditions to evolving consumer tastes…
Continue reading4 Min Read | Now in its 24th edition, Beautyworld Middle East 2019 has established itself as the lead beauty-focused trade show in the region. We speak to show director Elaine O’Connell who tells us about new developments for this…
Continue reading4 Min Read | Her new wellness line, Evolution_18, moves beyond skin deep to tackle inner beauty The woman behind the eponymous beauty brand—which she sold to Estée Lauder in 1995 and then left for good in December 2016—has a…
Continue reading3 Min Read | LONDON, Nov 26 (Reuters) – With an eclectic portfolio of unconventional fashion shots, British photographer Rankin is known for challenging perceptions of beauty. Having photographed supermodels, music stars and Britain’s Queen Elizabeth, the 52-year-old, whose full…
Continue reading5 Min Read | NEW YORK (Reuters) – A decade ago, Alli Webb was a hair stylist who made house calls, driving all over Los Angeles to shampoo, style, and blow-dry clients’ hair before big nights out. Huge demand for…
Continue reading4 Min Read | NEW YORK (Reuters) – Wende Zomnir has always had a passion for makeup – as an eighth grader, she was sent home from school for wearing too much. It should come as little surprise that she…
Continue reading3 Min Read | LOS ANGELES (Reuters) – Beyonce has opened up about the difficult birth of her twins last year and how it changed her body, saying she has embraced her curves and was in no rush to get…
Continue reading11 Min Read | Samira Olfat is a makeup artist who is known for her work on different celebrities and other Dubai personalities. She is also the founder of Samira O Makeup Brushes and she was the Max Factor brand…
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If anyone is wondering how important having a well optimised website is, or if they should be investing in SEO, content marketing then this research I came across will answer that question for you - "Google is the new dermatologist" - Skincare brands need to identify and anticipate what consumer needs are in order to make better use of search optimisation. What are my consumers searching for? What are their concerns? What is it they're trying to solve? Consumers are using Google as their dermatologist by asking questions related to intimate skincare problems. Check what searches were made in the last 12 months based on concerns, product type, ingredients and skin type. (Via Luxury Society)
What is the site for Google searches?
Where did you find the statistics you posted? Is it from specific search that you typed into your browser?
No I came across it on luxury society, an online publication
