40 Min Listen |
Growing up in an established family salon business, it seemed a natural progression for Haysam Eid to go on and establish himself as one of the most recognisable figures within the haircare industry in the MENA region.
Founded in 2008, EIDEAL’s growth has been remarkable. The company has become a leading provider of premium hair products and tools, carrying international high-end haircare brands such as Davines, Olaplex, and Amazon Keratin. The EIDEAL range was created after Eid, a former hair stylist recognised an opportunity forÂ high-quality hair tools that delivered professional salon-worthy results.
From the beginning, the business has grown at a rapid pace and the company now boasts offices in both Lebanon & Dubai, with more than 1000 salons as partners.
We had the opportunity to speak with Eid and understand how he overcame the challenges of growing a business in a time of crisis, his thoughts on the future of live events and creating a digital strategy for the new decade.
Enjoy the conversationâŠ
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Updated July 2021