
It’s a thing — plenty of beauty brands are named after their founders, including successful brands like Huda Kattan’s Huda Beauty and Fenty Beauty by Rihanna. But while strategic use of a founder name can work (Huda and Fenty, for example, both use the celebrity status of their namesakes to support their diverse and inclusive brand messaging), naming a brand after yourself isn’t a decision to be taken lightly.
Why? Because your name could hold your brand back, limiting its potential for growth in the future.
Be Careful Commodifying Your Own Name
The complications could also become more…