6 Min Read |
There’s no denying that the growth of the beauty industry has been rapid over the last decade, reaching a global valuation of $532 billion. Direct-to-consumer beauty brands have continued to reinvent the online experience with successful ventures entering the market, revolutionizing consumer expectations and building unique connections with its customers. On the other end of the spectrum, established brands have been going through their own digital transformations to ensure they are meeting the changing consumer needs in the last few years. And then in March 2020, we enter a global pandemic.
The pandemic has led to a unique combination social and economic conditions; isolation, unemployment, increased interest in health, anxiety, fear and the worst economic downturn since the Great Depression. Naturally...
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