Chinese And Indian Consumers Want Different Things From Beauty Products

4 Min Read |

Only a generation ago most Chinese households relied on ration coupons to buy everyday items. Today it has the world’s largest e-commerce market. India too is a dramatically different country in terms of per capita income, self-confidence and the ambitions of its people.

Both are now experiencing booming growth driven by a younger demographic, the internet, social media and rising disposable income. But the young internet savvy generation emerging in each…

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Updated December 2022

by Richard McKeon