
4 Min Read |
Only a generation ago most Chinese households relied on ration coupons to buy everyday items. Today it has the world’s largest e-commerce market. India too is a dramatically different country in terms of per capita income, self-confidence and the ambitions of its people.
Both are now experiencing booming growth driven by a younger demographic, the internet, social media and rising disposable income. But the young internet savvy generation emerging in each…