Millennials and Gen Z: Driving the Luxury Beauty Market in China

8 Min Read |

China, first to be hit hard by Covid-19, is showing strong signs of economic recovery — and its luxury cosmetics market is quickly returning to pre-pandemic levels. Why? The answer appears to lie with China’s younger consumers.

There’s a growing demand for luxury products among China’s millennial and Gen Z consumers, who are enjoying the benefits that the economic upturn of the 2000s, combined with a…

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Updated December 2022

by Richard McKeon