6 Min Read |

Relationship retail is a rising trend in the beauty industry, as an increasing number of retailers are driving footfall by offering consumers a place to hang out and interact with other shoppers who have similar passions and interests. As well as keeping customers engaged, retailers offer a space where visitors can participate in interactive or educational classes and tutorials.

At the forefront of this social innovation was Apple with the launch of their…

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Updated August 2020

by Richard McKeon