8 Min Read |
‘Daigou’ translates from Chinese to English as ‘buy on behalf’, or surrogate shopping — and that is, essentially, what it is. It’s a practice which peaked in 2013, whereby an individual or group outside of China purchases goods for Chinese consumers, and either post them to their Chinese customer or carry them in their own luggage into the country.
Daigou give Chinese beauty consumers access to international brands. But with so many brands already…
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Updated July 2021