5 Min Read |
Unlike fashion and other products that are self-descriptive, beauty products have always needed packaging to sell – how else do you differentiate a beauty cream or shower gel that looks much the same as any other?
Beauty products, cosmetics and packaging have always gone hand-in-hand and it’s no secret that a large percentage of the cost for luxury items goes on packaging and merchandising. Reduce, re-use and recycle has never been high on the agenda and most beauty products come with…