Category
15 Min Read | The beauty industry is a glittering, glamorous world of lotions, potions and brightly coloured bottles on bathroom shelves. From the outside it’s attractive and appealing… but the industry has a darker side. In 2018, Zero Waste…
Continue reading4 Min Read | Beauty and personal care (BPC) businesses must switch to a whole new paradigm in terms of sustainability and zero waste. Some companies are already discussing totally circumventing packaging. This is not just a trend, it’s a…
Continue reading5 Min Read | The online beauty community is known for its consumerist nature. Whether you get your beauty fix and tips on Instagram, beauty subreddits, or YouTube, you can expect to view or take part in a cycle of…
Continue reading5 Min Read | Cosmetics and skincare products are formulated to make the wearer feel beautiful. But in the search for beauty some companies have adopted unusual and even questionable ingredients. It’s a reminder that the search for natural or…
Continue reading6 Min Read | Amid recent demonstrations in London, thousands of protesters occupied several of the main bridges spanning the Thames in central London during a huge act of civil disobedience. The move was part of a campaign organised by…
Continue reading5 Min Read | Peach & Lily’s Alicia Yoon says Korean cosmetics are here to stay. In 2012, Alicia Yoon quit her job and hopped on a plane from New York to Seoul to scour South Korea for its most…
Continue reading5 Min Read | Veganism, once considered a niche concept, has now become mainstream. As consumers become more concerned about sustainable living, they are increasingly conscious of the ingredients and production methods behind their favourite products. Today’s consumers are well…
Continue reading5 Min Read | The new breed of consumer is increasingly aware of brands and their ideologies, thanks to social media. They’re accustomed to seeing #crueltyfree campaigns on facebook and Instagram and the hashtag displayed as a brand selling point….
Continue reading4 Min Read | (Reuters Health) – Although nail polish manufacturers have begun removing some toxic ingredients, their labels are not always accurate and the reformulated products aren’t necessarily safer, suggests a new study. “We were trying to learn more…
Continue reading4 Min Read | Study finds substances linked to cancer, reproductive harm Current disclosure is limited for ingredients used in scents Some benzyl chloride with your vanilla-scented lotion? Consumers may be surprised that their favorite scented products could contain some…
Continue readingPre-Covid, I spent a few weeks with Amazon’s product team when they were setting up their Middle East operations.
We spent a lot of time talking about product marketing.
Quickly, I learned that their product marketers are OBSESSED with what they call the “working backwards” process. A term they've coined for releasing new products to the world.
It's a simple methodology for communicating new products.
Their marketing team actively talks about this process on social.
However, it’s difficult to find a good working example
So here it is…
**Press Release Template For New Products** (Including press release example)
[drive.google.com/file/d/1DNe4gsbDzHxagDYeSnS7M5nApF5jJAYt/view?usp=sharing]
Every week I'm sent a ton of press releases, and unfortunately most are irrelevant or badly structured. This template is a great foundation for sharing information on your own products.
P.S. If templates like this are beneficial let me know in the comments, and I will put together and share some of the best examples I have collected over the years.
I've heard about the imaginary press release exercise for many years, but have never seen an example up close. Your problem and solution sections are actually much more detailed then a standard press release would provide. I like that. It means that this exercise is actually quite valuable for planning and goal-setting, rather than just being a repository for hazy dreams.
