6 Min Read |
The Japanese market in menâs skincare lags behind other Asian beauty capitals like China and South Korea. However, in spite of the categories niche position and smaller market size, the menâs skincare market in Japan continues to look promising, according to local industry insiders.
Companies are seeing the potential in tapping into the menâs cosmetics market. According to Euromonitor Internationalâs annual beauty…
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Updated July 2021