4 Min Read |

Fueled by the immediacy and virality of social media, influencer marketing has accelerated the rate at which beauty trends and practices spread across the globe. Marc Jacobs recently appointed beauty influencer Nikkie de Jager, who blogs under the name Nikkie Tutorials, as its first-ever global artistry advisor. The hire is significant as it may represent a shift in the way that brands and influencers…

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Updated December 2022

by Richard McKeon