Visual Search; Why Are Beauty Brands Investing In Pinterest?

5 Min Read |

Until recently, Pinterest didn’t receive significant attention from beauty brand marketing teams. But in 2018 this began to change. The platform, functioning as a virtual, shareable mood board, is now drawing attention — and marketing budget — from brands of all sizes.

This month, Pinterest listed on the New York Stock Exchange seeking a valuation of $11.3 billion. It is the latest in a series of…

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Updated December 2022

by Richard McKeon