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9 Min Read | With the avalanche of products and brands entering the beauty space, consumersā choices have become overwhelming. To cut through all the confusion, some marketers are beginning to recognize underserved gaps in the market.āÆPersonalization, sustainability, intimate care,…
Continue reading5 Min Read | Until recently, Pinterest didnāt receive significant attention from beauty brand marketing teams. But in 2018 this began to change. The platform, functioning as a virtual, shareable mood board, is now drawing attention ā and marketing budget…
Continue reading7 Min Read | Think Dirty and other apps let shoppers scan for toxic ingredients in cosmetics such as the Drop Dead RedĀ lipstick once touted by Kendall Jenner. Top model and Kardashian half-sister Kendall Jenner has been known to tout…
Continue reading4 Min Read | Against the backdrop of a fairly stable economic, political and social climate the beauty sector continues to generally perform well, experiencing a 5% growth on the previous year, as emerging disruptive and digital players entice younger…
Continue reading1 Min Read | With Japanās stock market having slipped away from strategistsā targets set at the start of the year, investors seeking alternative analysis could consider studying eyebrows. Thick eyebrows became popular during the nationās so-called bubble economy of…
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