According to a new study by IBM, almost 70% of consumers in the US say that it is important that a brand is sustainable or eco-friendly; 69% of environmentally-conscious buyers will pay more for recycled products, while more than half of these buyers are willing to change their shopping habits if they know it will help reduce negative impact on the environment.
The definition of sustainable and eco-friendly is very complex and involves a lot of aspects in relation to cosmetics: choosing local organic ingredients and sustainable packaging, animal rights, harmful emissions during production, working conditions for employees. All of those concerns are shaping the beauty industry.
To explore the topic we collected mentions relating to ethical choices and sustainable lifestyle when it comes to cosmetics.
Who Is The Ethical Consumer Of Cosmetics?
The geography of mentions correlates with the state population with slight fluctuations. The biggest number of comments were found in California, Florida and the state of New York. The smallest number of mentions – Wyoming, Nebraska, South Dakota, North Dakota and Vermont.