Beauty Brands Are Using Experiential Marketing To Fight Fear Of The New

5 Min Read |

With 53% of Brits afraid of trying a new beauty product, brands are increasingly turning to experiential marketing to encourage them to make the leap. Sense London’s Diana Petre-Mag looks at the factors in play and how to deliver the most effective beauty experience to attract new customers.

Beauty products are a highly personal purchase. Once someone finds a brand that they like and that works for them, they tend to stick with it. This is illustrated by recent research from ShowersToYou.co.uk, which reveals that over half of…

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Updated December 2022

 

by Richard McKeon
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