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(Reuters) – In a TikTok video with the hashtag #awesomekiss, viral teen star Charli DâAmelio uses an eos Products lipbalm before kissing the screen and transforming into a dancing, costumed Santa in an ad for her 12 million followers.
Just over a year after TikTok officially launched U.S. brand partnerships, major brands are tapping influencers on the social video app for…
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Updated December 2022