Collaboration & Politics: The Shifting Dynamics Of Influencer Economy

5 Min Read |

In the ever changing landscape of social media marketing, it’s increasingly clear that not all influencers are made equal. The term itself is broad; anyone who promotes products or ideas on behalf of a brand is an ‘influencer’, as is anyone who has a large following and is perceived to have sway over that following.

The power to influence the thoughts and purchasing decisions of consumers is a valuable commodity…

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Updated August 2020

by Richard McKeon