Life Without Likes? The Future of Beauty Influencers on Instagram

5 Min Read |

Scrolling through Instagram, it’s not unusual to glance at the number of ‘likes’ on a post before looking at the post itself. We’re social creatures, and we rely on social proof for all kinds of things in life. Social media makes this really easy for us by telling us how many people think something is good before we even have to think about making a judgement call ourselves.

For beauty influencers and beauty brands, Instagram likes make it a very…

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Updated August 2020

by Richard McKeon