4 Min Read |
Gen Z are true digital natives; they have grown up with the internet, social networks and mobile systems. Unlike the millennial generation, these teens are turning away from common millennial behaviours and setting a new paradigm for beauty brands. They occupy the space between traditionalism and non-conformity balancing traditional ethos and conservative behaviours with liberal values and beliefs.
The world where Gen Z finds itself is one of war, poverty and economic crises. They feel connected by…