14 Min Read |
Wellness is big business, last year the Global Wellness Summit estimated the worldwide health and wellness industry to be worth $4.2 trillion, with beauty and anti-ageing being the largest individual sector. 2020 is a year when health and wellness has taken on an even more important meaning as consumers of every generation have shifted their priorities to focus on wellbeing.
For some time now the borders between beauty and wellness have been blurring, when we used to see silo markets (i.e. fitness or spa) we now have everything converging in and around wellness. Brands such as the UK’s The Organic Pharmacy were early pioneers of...
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