4 Min Read |
The clean beauty movement continues to shape the industry as consumers become more vigilant with the ingredients contained in beauty products and search for what is considered to be more natural and organic. Nonetheless, more than one-third of consumers agreed effectiveness is still the key priority, more so than the ingredients being used in the product. While consumers prefer their purchases to include natural and organic ingredients, in the end they choose products based on efficacy, making it essential for brands to combine ingredient safety with function.
The global crisis had impacted the way consumers are shopping for beauty and personal care products, especially when they consider…
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Updated July 2021