8 Min Read |
Influencers have been changing the face of the beauty industry in recent years, attracting cult-like followings on social media, particularly Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with stylish collections of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and magazine ads—even those with smiling celebrities pitching beauty products—as less credible and less trustworthy.
In 2019, an estimated 2.95 billion people were using social media globally, a number projected to…
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Updated July 2021