Why Influencer Marketing Prevailed In The Beauty Industry

8 Min Read |

Influencers have been changing the face of the beauty industry in recent years, attracting cult-like followings on social media, particularly Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with stylish collections of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and magazine adsβ€”even those with smiling celebrities pitching beauty productsβ€”as less credible and less trustworthy.

In 2019, an estimated 2.95 billion people were usingΒ social mediaΒ globally, a number projected to…

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Updated December 2022

 

 

by Richard McKeon