8 Min Read |
Influencers have been changing the face of the beauty industry in recent years, attracting cult-like followings on social media, particularly Instagram and YouTube. In the competition for the consumerâs attention, influencers are winning with stylish collections of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and magazine adsâeven those with smiling celebrities pitching beauty productsâas less credible and less trustworthy.
In 2019, an estimated 2.95 billion people were usingÂ social mediaÂ globally, a number projected to…
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Updated December 2022