8 Min Read |
With the Coronavirus making it more difficult to distribute samples to physical stores, remote product sampling through media and digital platforms is gaining renewed attention as a way to create encounters and experiences with new products. Through various methods such as data matching and live streaming ‘trial sessions’, users can engage in experiences without having to go to the store. In addition to raising awareness and creating fans, brands gather support by making use of feedback, opinions and reviews.
Marie Claire UK’s Beauty Drawer
During the summer of 2020, the British edition of Marie Claire magazine launched…
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Ideas. Frameworks. Community.
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Updated December 2022
