How Brands Can Tell Their Sustainability Story Without Greenwashing?

5 Min Read |

Let’s face it: in the year 2020, if you’re not already familiar with the concept of β€œGreenwashing,” it’s definitely time to catch up. Whether you identify most as a producer or consumer of beauty products, odds are you have a sense of who is doing it rightβ€”creating sustainable, ethically-made products that actually workβ€”and who’s pulling the synthetic wool over our eyes.

But, unlike the fashion industry, beauty innovators tend to keep their secrets locked up, and are reluctant to share information about patents, formulas, and breakthroughs with their competitors. As our world grows hotter each day and the climate crisis deepens, we no longer…

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by Richard McKeon