
5 Min Read |
Letâs face it: in the year 2020, if youâre not already familiar with the concept of âGreenwashing,â itâs definitely time to catch up. Whether you identify most as a producer or consumer of beauty products, odds are you have a sense of who is doing it rightâcreating sustainable, ethically-made products that actually workâand whoâs pulling the synthetic wool over our eyes.
But, unlike the fashion industry, beauty innovators tend to keep their secrets locked up, and are reluctant to share information about patents, formulas, and breakthroughs with their competitors. As our world grows hotter each day and the climate crisis deepens, we no longer…