How to write like Charlotte Tilbury

12 Min Read |

While a professional-looking website design is vital for online success, it’s only part of the equation. Well-structured content and engaging copy that is designed to convert visitors is equally, if not more important than a website’s appearance.

Your goal should be to give visitors a memorable experience on your website; one that is consistent with your physical location, and distinct and exceptional from your competitors.

The copy on your website is a direct reflection of you, your business, and your brand. It dictates how your customers see you, what they know about you, and most importantly: how they feel about you.

Good website copy creates a conversation with your prospect about what their life will be like when you’ve fulfilled their needs.

It’s critical that you understand what those needs are before you start writing the copy for your site so that your conversation will be all about them, not you. In the end, content wins the wallets of your customers.

Taking that into consideration, I set out in detail the reasons why Charlotte Tilbury’s content structure and copywriting works. The tactics they’re using (knowingly or not) and how the rest of us can emulate it.

So, here we go.

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Updated January 2021