While a professional-looking website design is vital for online success, it’s only part of the equation. Well-structured content and engaging copy that is designed to convert visitors is equally, if not more important than a website’s appearance.
Your goal should be to give visitors a memorable experience on your website; one that is consistent with your physical location, and distinct and exceptional from your competitors.
The copy on your website is a direct reflection of you, your business, and your brand. It dictates how your customers see you, what they know about you, and most importantly: how they feel about you.
Good website copy creates a conversation with your prospect about what their life will be like when you’ve fulfilled their needs.
It’s critical that you understand what those needs are before you start writing the copy for your site so that your conversation will be all about them, not you. In the end, content wins the wallets of your customers.
Taking that into consideration, I set out in detail the reasons why Charlotte Tilbury’s content structure and copywriting works. The tactics they’re using (knowingly or not) and how the rest of us can emulate it.
So, here we go.
What is Beauty Business Journal?
Ideas. Frameworks. Community.
Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.
We help beauty industry marketers save time on research and share ideas on how to increase revenue.
A community to learn, grow and connect with industry peers.
Already a Member? Sign in here
(*or equivalent £7/€8 per month)
(*or equivalent £72/€82 per year)
Save 16% if you pay annually
When you join Beauty Business Journal, you get instant access to the following:
- Beauty Business Journal Community: This is a place to connect with other Beauty Business Journal members, ask questions, and get valuable input and feedback from peers.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure – we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
- Written Content: Instant access to over 3 years’ worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Our Weekly Round-Up Email: A newsletter packed with tips, insights and opportunities to build your business. Our weekly briefing, featuring agenda setting news & analysis.
- Ask Me Anything: We do open AMAs and then answer questions on the podcast.
- No Risk. No Commitment: It’s $10. That’s the equivalent of buying two coffees a month. And, our aim is to deliver more value than you’d get from a course or event you’d typically pay 10-20x that for. That’s our goal. Plus, you can cancel at any time.
We’ve prepared an email script that you can send to your CFO.
Who is the Beauty Business Journal Community For?
The community is for strategic thinkers, tactical executors and brand builders who are building modern brands and seeking to understand changing market dynamics. It’s a space to ask questions, start important discussions, and expand your knowledge.
Inside, you’ll have access to the resources and community you need to become a better business operator.
Current Members
Join thousands of members like you gaining the edge with Beauty Business Journal, from companies including:
What People Say?
Frequently Asked Questions
How Can I Get My Membership Paid For?
We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
Our pitch to you (or your manager) is that if this membership can help you make one better decision each year, it’ll pay for itself. And if it doesn’t, you can cancel anytime.
Can I Buy A Subscription For My Team?
Yes! Please fill out the form here.
Can I Give A Subscription As Gift?
Yes! Please visit this page.
Can I Switch To An Annual Plan?
Yes! Just go to your account page and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).
Do You Have A Student Discount?
Beauty Business Journal is purposely kept at a low price — thousands of dollars less than other publications or newsletters — to ensure it is accessible to everyone, including students.
How Do I Cancel My Subscription?
We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.
*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can be cancelled at any time). To give Beauty Business Journal as a gift click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the form here.
Updated December 2022
