
Regardless of the time and effort you put into building your strategy, developing editorial plans, or crafting persuasive, engaging, high-quality copy for your beauty brand, success frequently depends on your distribution and promotional choices.
Although much of the groundwork must take place in advance, the distribution phase is the centre point for your content marketing program – the point where your goals, research, tactical choices, and creative executions gets put through its paces. With so many platforms to choose from and so many brands vying your customers attention, you will need to promote your content considerably to accomplish its marketing objectives – be it through social media, organic search or paid advertising.
Let’s look at how you can pave the way for optimal content discovery, engagement, and performance for your cosmetics, skincare or fragrance brand.