8  Min Read |

Beauty influencers function in relation to the industry as a whole, as well as their specific market niche. While they often operate as independent individuals or brands, their position in the market is closely related to activity and trends that affect every other aspect of the industry, too.

So the influencers who are popular right now are a reflection of the industry in general. There’s an inextricable relationship between influencers and the trends and movements of the moment. Here, let’s hold up the mirror and explore what current influencer culture can tell us about industry progress.

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Updated December 2022

by Richard McKeon