7 Min Read |

What if beauty consumers didn’t throw their packaging away? And they kept it, instead, in a way that would add value to their life and benefit the brand they bought the product from. No, we’re not talking about refillables here (although BBJ definitely supports the brands that are developing reusable packaging) β€” we’re talking about beauty packaging as artwork.

Clare Baldock of the Financial Times recently reported on beauty products becoming little art galleries, as a new trend of brand/artist collaborations drives an explosion of aesthetically unique bottles and boxes on the market. You might think that trying to turn packaging into art is a bit of a reach, but is it, really?

Think of it this way: beauty and art have always been intertwined. Both follow the visual trends of society and time, and makeup in particular is often argued to be an art form in its own right. For many modern beauty users, makeup is…

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Updated December 2022

 

 

 

 

by Richard McKeon