Personalization as the Digital Strategy for Beauty Commerce

3 Min Read |

Beauty is one of the most personal verticals of all of retail. If not the most personal. In physical stores, the personal nature of beauty is evident in the important role the in-store beauty consultant plays in helping consumers discover, evaluate, try-on and ultimately purchase beauty products.

This extreme personalization of the in-store beauty customer-experience can seem difficult to replicate across digital channels, where consumers are increasingly looking to be serviced…

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Today’s business owners, CEO’s, directors and commercial teams have only 1% of their week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.

The question: What are YOU doing with your 1%?

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When you join Beauty Business Journal, you get instant access to the following:

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Our members are entrepreneurs, indie founders, commercial management within multinational organisations, sales and marketing professionals, venture capitalists, investors, agencies and consultants, from over 135 countries. They are serious professionals who have built brands or are on a journey to doing so.

Inside, you’ll have access to the resources and community you need to become a better business operator. 

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Frequently Asked Questions

How Can I Get My Membership Paid For?

We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.

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Beauty Business Journal is purposely kept at a low price — thousands of dollars less than other publications or newsletters — to ensure it is accessible to everyone, including students.

How Do I Cancel My Subscription?

We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.

*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can be cancelled at any time). To give Beauty Business Journal as a gift click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the form here.

Updated July 2021

by Richard McKeon