Personalization as the Digital Strategy for Beauty Commerce

3 Min Read |

Beauty is one of the most personal verticals of all of retail. If not the most personal. In physical stores, the personal nature of beauty is evident in the important role the in-store beauty consultant plays in helping consumers discover, evaluate, try-on and ultimately purchase beauty products.

This extreme personalization of the in-store beauty customer-experience can seem difficult to replicate across digital channels, where consumers are increasingly looking to be serviced…

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Updated August 2020

by Richard McKeon