Finding The Next Fresh Idea: The Building Blocks Of A New Brand
February 22, 2022
In a fast-paced industry thatβs always looking for the next opportunity, beauty brand marketers have to have their finger on the pulse; but understanding the industry from the inside isnβt enough. You have to be closely connected with the market…
Continue readingVegan Cosmetics Is No Longer a Niche Market
February 14, 2022
Nowadays, consumers are becoming more aware of ingredients in cosmetics and their effect on the skin. Incidences of animal cruelty during testing, combined with the adverse environmental consequences are emerging as some of the major issues with conventional cosmetic products….
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