
8 Min Read |
The Internet has changed the influencer landscape almost unrecognizably over the last decade. From celebrities taking up the vast majority of social influencing roles in 2010; to today’s vastly popular ‘real people’ influencers who have used social media platforms to build followings in the millions. Beauty brands have been at the heart of influencer culture from the early days — from collaborations between James Charles and color cosmetics lines at Morphe, to Jaclyn Hill and makeup brand Becca.
Today, we’re hearing more conversations suggesting…