Will Middle Eastern Brands Find Success In The Israeli Beauty Market?

8 Min Read |

This year brought the surprise news that the UAE was to normalize relations with Israel, in a deal with far-reaching implications. For the beauty industry, the deal opens up trade between the two markets. But at this early stage it remains to be seen whether Middle Eastern brands will find success in the Israeli market, and vice versa.

There are always clues, however, that beauty brands can…

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by Richard McKeon