The Changing Face of Skincare from In-Store to Online

8 Min Read |

According to data collected by Statista, skincare is the most profitable category in the cosmetics industry, taking up 39% of the global market. The shift from in-person shopping experiences to online has been a gradual one, gently picking up speed in the last ten years. But the current pandemic has driven a sudden acceleration towards online retail as the primary route for customers to access skincare.

The necessary changes of 2020 bring challenges β€” and opportunities β€” to all categories in the beauty and personal care industry. But skincare, by its nature, is all about touch; about how things feel, and less about how things look. How does that translate to ecommerce?

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Updated December 2022

by Richard McKeon