
8 Min Read |
She’s confident, attractive, and she knows what she wants. She’s tuned in to the social issues her audience is interested in right now. She shares her opinions — and beauty preferences — freely, and she’s absolutely not afraid of criticism from others online. Consumers take her lead: they support the causes she promotes, and buy the makeup, cosmetics and hair care products she recommends. She’s an influencer. But she’s not a human being.
We’re all familiar with the influencer marketing model. If you’re…