Latest Beauty Trends as Face Masks Becomes a Norm

4 Min Read |

The beauty market is likely to see a rise in colour cosmetics such as mascara, eye shadow, eye liners and concealers throughout the COVID-19 crisis as consumers are adopting the habit of wearing masks and applying this as part of their daily routine and outfit choices.

Consumers in Asia were some of the first to wear face masks – even pre COVID-19 where they was used for hygiene and allergy purposes. Brands and consumers in the West are are on familiar ground but this is an area in the industry which has yet to…

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by Richard McKeon