
8 Min Read |
One of a crop of new direct-to-consumer, hipster-branded startups, Hims sells ED and hair-loss drugs and plans to branch out into other meds.
Every man in Dylan Nelson’s family is bald. His dad, uncle and both grandfathers: all hairless. The 28-year-old headhunter from Newport Beach, California, started suffering the same fate when he was 23. He tried Rogaine but found it pricey and ineffective. Then he saw a cheeky ad for Hims, a startup that sells mail-order kits of prescription drugs. Nelson asked his neighbor, a dermatologist, what she thought. The drugs Hims was offering were the same ones she prescribed to her patients but cheaper.