
Growing a beauty brand is about more than the inner workings of that business. In a consumer culture where brand ethics and messaging are as important as the products themselves, brands have to expand their vision beyond those operations that are immediate and essential, and develop a more holistic relationship with their target market. And philanthropy is a great way to do that — by using the brand’s resources to make a positive contribution to a cause that matters to your customers.
Big businesses and social activism have always had a close relationship (more on that a little later). But it’s easier…