The Covid-19 pandemic, and the recurrent lockdowns of 2020, meant that advertisers had to adjust their messaging for the moment. With anxiety running high throughout the worldâs population and many people losing income, beauty brands tempered their enthusiasm â particularly leading up to the December shopping season â and took a more low-key approach to marketing campaigns. It was important that they acknowledged the challenges everyone was facing, otherwise they risked appearing insensitive.Â
Ulta Beauty is a great example of a…
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Updated December 2022