15 Min Read |

The ability to continue to grow in new and developing markets will, in part, predict the future of your business. Brazil, one of the world’s leading markets in the beauty industry, could be a huge blessing for your brand, if dealt with successfully. Despite the economic recession of the last few years, the beauty industry is increasingly consolidating itself as one of the country’s most important and thriving sectors. Driven by rising per capita income, a growing economically active population, an increasing presence of women in the labour force and a strong evolution of the C consumer class, the sector has maintained double-digit growth for over a decade, highlighted by a very high performance vis-à-vis the country GDP growth.

Known for its dazzling carnival culture and obsession for beauty. Brazil remains, nevertheless, a tough market to crack. A business will face obstacles...

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by Richard McKeon