3 Min Read |
The Japanese makeup brand remains popular with mainland shoppers. Its problem is the rest of the world.
As global retailers struggle to keep Chinese consumers shopping, Japanâs oldest cosmetics brand is flourishing there. Almost to a fault.
Last week, Shiseido Co. posted an 8.9 percent rise in 2018 sales to 1.049 trillion yen ($9.51 billion) and a 34.7 percent climb in operating profit to 108.4 billion yen. Yet fourth-quarter operating profit slid 29 percent compared with a year earlier, driven by…
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Updated December 2022