Consumer behavior is always evolving, but never before has the landscape changed so much, so quickly. Seismic shifts in human life across the globe since early 2020 have rapidly reshaped the beauty market, and developments in consumer demand have abandoned a previously gentle trajectory. For beauty brands, this means there’s less time to make (and recover from) mistakes. Brands need to be tapped in to what consumers want right now, and keep an attentive eye on what’s likely to happen next.
With that in mind, what will the future beauty consumer look like in 2022?
Insights show the beauty industry is already bouncing back from a revenue…
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Updated December 2022
