Youâre writing copy for a beauty brand. Youâre looking for an effective formula to enable you to write copy that stands out and converts sales â itâs easy to love a formula that promises to do those things, isnât it? In this article Iâm going to share some techniques you can use, backed up by examples from beauty brands that do a really good job when it comes to copywriting. So stick with me â youâll come out at the end of this with some actionable stuff you can use.Â
But Iâm also going to disappoint you a little bit, because the truth is that copywriting isnât an exact science. Thereâs no single fail-proof formula. That shouldnât be disheartening, however, when you take it as an invitation to develop more creative copy thatâs as enjoyable to write as it is to read.Â
Balancing data and art (and finding the creativity in data)
Iâm not the only one who thinks any promise of a 100%-effective-every-time formula is almost always…
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Updated July 2021