
Youβre writing copy for a beauty brand. Youβre looking for an effective formula to enable you to write copy that stands out and converts sales β itβs easy to love a formula that promises to do those things, isnβt it? In this article Iβm going to share some techniques you can use, backed up by examples from beauty brands that do a really good job when it comes to copywriting. So stick with me β youβll come out at the end of this with some actionable stuff you can use.Β
But Iβm also going to disappoint you a little bit, because the truth is that copywriting isnβt an exact science. Thereβs no single fail-proof formula. That shouldnβt be disheartening, however, when you take it as an invitation to develop more creative copy thatβs as enjoyable to write as it is to read.Β
Balancing data and art (and finding the creativity in data)
Iβm not the only one who thinks any promise of a 100%-effective-every-time formula is almost always…