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Youβre writing copy for a beauty brand. Youβre looking for an effective formula to enable you to write copy that stands out and converts sales β itβs easy to love a formula that promises to do those things, isnβt it? In this article Iβm going to share some techniques you can use, backed up by examples from beauty brands that do a really good job when it comes to copywriting. So stick with me β youβll come out at the end of this with some actionable stuff you can use.Β
But Iβm also going to disappoint you a little bit, because the truth is that copywriting isnβt an exact science. Thereβs no single fail-proof formula. That shouldnβt be disheartening, however, when you take it as an invitation to develop more creative copy thatβs as enjoyable to write as it is to read.Β
Balancing data and art (and finding the creativity in data)
Iβm not the only one who thinks any promise of a 100%-effective-every-time formula is almost always…
What is Beauty Business Journal?
Ideas. Frameworks. Community.
TodayβsΒ business owners, CEOβs, directors and commercial teamsΒ have only 1% of their week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.
The question: What areΒ YOUΒ doing with your 1%?
Inside Beauty Business Journal youβll get access to industry knowledge and analysis delivered via weekly interactive emails, including data-led insights, deep-dives into key areas like technology, retail, marketing, strategy and media, plus a community of professionals just like you.
Weβre building the beauty community of tomorrow, making it easier to learn, grow and connect with industry peers.
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When you join Beauty Business Journal, you get instant access to the following:
- Podcast & Written Content. Instant access to over 3 years worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure β we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
- Weekly Interactive Emails. Critical analysis on trending and popular topics in the beauty industry.
- Our Weekly Round-Up Email. Our weekly briefing, featuring agenda setting news & analysis.
- Beauty Business Journal Community. Connect with industry professionals like you in our Facebook group (Retailers, Marketers, Manufacturers, Distributors, Entrepreneurs).
- Ask Me Anything. WeΒ do open AMAs and then answer questions on the podcast.
- No Risk. No Commitment. Itβs $10. That’s the equivalent of buying two coffees a month. And, our aim is to deliver more value than youβd get from a course or event youβd typically pay 10-20x that for. Thatβs our goal. Plus, you can cancel at any time.
Who is the Beauty Business Journal community for?
Our members are entrepreneurs, indie founders, commercial management within multinational organisations, sales and marketing professionals, venture capitalists, investors, agencies and consultants, from over 135 countries. They are serious professionals who have built brands or are on a journey to doing so.
Inside, youβll have access to the resources and community you need to become a better business operator.Β
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Frequently Asked Questions
How Can I Get My Membership Paid For?
We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you arenβt already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
Our pitch to you (or your manager) is that if this membership can help you make one better decision each year, itβll pay for itself. And if it doesnβt, you can cancel anytime.
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Yes! Please fill out the formΒ here.
Can I Give A Subscription As Gift?
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Can I Switch To An Annual Plan?
Yes! Just go toΒ your account pageΒ and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).
Do You Have A Student Discount?
Beauty Business Journal is purposely kept at a low price β thousands of dollars less than other publications or newsletters β to ensure it is accessible to everyone, including students.
How Do I Cancel My Subscription?
Weβd hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.
*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can beΒ cancelledΒ at any time). To give Beauty Business Journal as a giftΒ click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the formΒ here.
Updated July 2021
