8 Min Read |
Digital marketing has had a good run over the last decade-and-a-bit. It’s been a solid period of time in which social media usage has boomed, and the legislation that governs how brands can use it for advertising has been pretty light.
But inevitably, as more people dwell in online spaces like Instagram and Facebook, tighter rules do creep in. And as these platforms fine-tune their data collection and analysis, and provide brands with not only a high volume of users, but also the capabilities for highly targeted advertising, they’re able to charge a premium for the privilege of marketing.
This combination of surging costs and tighter restrictions is shaking the foundations of modern marketing, and beauty brands are preparing for a…
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Updated July 2021