15 Min Read |

The future success of a business depends in part on its ability to continue to expand in the developing markets. There currently isn’t a larger market than Saudi Arabia in the Middle Eastern region. Despite the deceleration of economic activity over the last years and tighter liquidity conditions, the young and dynamic population and strong economy make Saudi Arabia a lucrative destination for beauty brands. As more and more women gain the ability to join the workforce, the requirement to look presentable at work has further boosted the sales of beauty and personal care products in the region.

Expanding into Saudi Arabia is a major opportunity that businesses simply cannot ignore. However, one must keep in mind…

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